Comparison · Updated September 24, 2026
Bolly vs Luma AI
Luma is built around agents: you brief a project and Luma plans it, picks models and produces variations, with its own Ray3.2 model at the center. Bolly is built around templates and direct model choice: remix one of 209 meme clips with Mix, or pick from 65 models, Luma Ray 3.2 among them, and 55 one-click apps. Bolly also has a free daily tier and a lower entry price.
Bolly vs Luma AI at a glance
| Bolly.AI | Luma AI | |
|---|---|---|
| Best for | Meme remixes, social clips and picking models yourself | Agent-run campaigns, brand assets and pro video post |
| Models | 65 models, including Luma Ray 3.2, Kling 3 and Veo 3.1 | Own Ray3.2 and Uni-1, plus Veo 3.1, Kling and Seedance |
| How you work | Pick a model or one-click app, see the price, run | Brief an agent on a canvas; it picks models, or you do |
| Templates / character swap | 209 meme templates; Mix swaps your face in, keeps any audio | Ray3.2 Modify Video can transform characters in your footage |
| Free plan | 10 credits a day for image, audio and tool models | No free plan listed; free trial offered |
| Paid plans | Starter $19, Plus $59, Ultra $129 a month | Plus $30, Pro $90, Ultra $300 a month |
| Billing | Credits; packs from $29; top-ups kept while subscribed | Credits reset monthly; optional extra spending limit |
| Platforms | Web app (installable PWA), MCP server, API keys | Web app, iOS app and API |
Luma lists Plus ($30/mo, 10,000 credits), Pro ($90/mo, 40,000 credits) and Ultra ($300/mo, 150,000 credits), or $25, $75 and $250 a month billed yearly, plus Team and Enterprise plans by quote, as of September 2026. No free plan is listed; the site offers a free trial. Luma AI details come from lumalabs.ai/pricing as of September 24, 2026 and may have changed. Bolly figures are live from this site.
Where Bolly differs from Luma AI
- Templates first: Bolly opens on 209 meme clips you can remix with Mix, using your photo plus the clip's moves and original audio. Luma starts from a brief that its agent turns into a plan and assets.
- You pick the model: On Bolly you choose from 65 models and see the exact credit price before each run. Luma's agent picks models for you by default, though you can choose one yourself.
- A free daily tier: Bolly's Free plan refills 10 credits every day for image, audio and tool models. Luma's pricing page lists paid plans only; the site offers a free trial to get started.
- Lower entry price: Bolly Starter is $19 a month and unlocks video, lipsync, 3D and Mix. Luma's plans start with Plus at $30 a month, or $25 a month billed yearly.
- 3D and one-click apps: Bolly adds 3D models (Meshy 7, Tripo H3.1, Rodin 2.5) and 55 one-click apps like Face Swap, Professional Headshot and UGC ad makers. Luma's price list covers video, image, audio and utility tools.
What Luma AI is good at
- Ray3.2 for production: Luma's own model sets up to 16 keyframes per clip, modifies existing footage up to 20 seconds at 1080p, and generates native 16-bit HDR with EXR export for grading and VFX.
- Agent-led projects: Luma Agents turn one brief into plans, variations and finished assets across image, video and audio, organized on an infinite canvas.
- Team and brand workflows: Every plan includes guest collaborators, Master Reference Assets keep characters and products consistent, connectors reach Frame.io and Figma, and Team and Enterprise plans add SSO.
Which should you choose?
Choose Bolly if…
You want to remix meme clips with your own face, pick from 65 models (Luma Ray 3.2 included) on one credit balance, or start with free daily credits.
Choose Luma AI if…
You run multi-asset brand campaigns, want an agent to plan and produce the work, or need Ray3.2's keyframe, Modify Video and HDR/EXR tools in a post pipeline.
How Bolly works
1
Pick a model or app
65 models for image, video, audio, voice and 3D, plus 55 one-click apps.
2
See the price first
Every run shows its exact credit cost before you generate.
3
Generate and keep going
Failed runs are refunded automatically. Results land in your library, private on paid plans.
Bolly plans
Free
$0/mo
10 credits a day
Starter
$19/mo
300 credits a month
Plus
$59/mo
1,200 credits a month · $47/mo billed yearly
Ultra
$129/mo
3,000 credits a month · $99/mo billed yearly
Every account also gets 10 free credits a day. See the pricing page for credit costs per model.
Bolly vs Luma AI: FAQ
Is Bolly cheaper than Luma AI?
Bolly's plans start lower: Starter is $19 a month, while Luma's cheapest listed plan, Plus, is $30 a month ($25 billed yearly). Bolly also has a free tier with 10 credits a day. Each platform prices credits differently, so compare the model you'll use; Bolly shows the exact credit price before every run.
Does Bolly have AI agents like Luma?
Bolly doesn't offer Luma Agents. On Bolly you pick a model or one-click app yourself and see its credit price first. If you want an assistant to run the work, connect Bolly's MCP server to Claude or Codex, which can then run Bolly's models for you, billed from the same credits.
Does Luma AI have a free plan?
Luma's pricing page lists paid plans only: Plus, Pro and Ultra, plus Team and Enterprise by quote. The site invites you to try it for free, but no free plan is listed. Bolly's Free plan gives you 10 credits every day for image, audio and tool models; free generations are public.
Do Bolly and Luma use the same AI models?
Partly. Both offer Ray 3.2, Veo 3.1, Kling 3, Seedance 2.5, MiniMax H3 and Nano Banana 2. Luma adds its own Uni-1 image model, while Bolly adds 3D models such as Meshy 7 and Rodin 2.5, plus 209 meme templates you can remix with Mix.
Already decided to switch? Read our Luma AI alternative guide for how to move your workflow over.
More comparisons
65 models, one plan
Image, video, audio and 3D models behind one credit balance, with the price shown before every run. Start with 10 free credits a day.